Hi, I’m Denise Dawley.

After more than two decades in California real estate, I launched this next chapter in 2023 and founded My New Leaf Insurance Services, bringing with me a deep understanding of protection, planning, and long‑term security. My mission is to help individuals, and families, navigate insurance decisions with clarity, trust, and peace of mind.

My background in real estate shaped how I view risk, responsibility, and stability. Homes aren’t just properties, they’re places where lives unfold. That perspective naturally led me into insurance, where thoughtful planning can make a meaningful difference when the unexpected happens. I approach every situation with a practical mindset and deep respect for the personal stories behind each decision.

Relationships are at the heart of everything I do. I believe the best guidance begins with listening, not selling. Every conversation is personal, every plan intentional, and every client treated with genuine care and respect. My goal is simple: to help people feel informed, confident, and supported today and for years to come.

To better serve my clients, I later partnered became a member of Steele Insurance, allowing me to expand resources, strengthen carrier access, and provide an even higher level of personalized support. I proudly serve clients throughout California, Arizona, Nevada, Texas, and Oregon.

Beyond my professional life, I’m a proud wife, stepmom, and devoted daughter and sister. Supporting my parents as they move into retirement has given me an even deeper appreciation for foresight, protection, peace of mind, and values that guide both my personal life and my work.

Rooted in San Diego and calling Ramona home, I’m grateful for the opportunity to serve others with honesty, heart, and purpose, and to be a steady presence as they plan for what lies ahead.

Whether you’re looking for the right homeowners, landlord, or renters insurance, or are interested in bundling options, I’m here to help you find coverage that fits your needs with confidence and care.


About Me